India is a country of enormous diversity and history with many different cultures, religions, races and languages. With its population soon to eclipse that of China, India is firmly positioned to be a major player in the global economy. Modern day India is one of the strongest emerging economies in the world and part of the denominated BRIC countries. As well as offering organisations access to a huge internal market, India is also a major overseas investor and military power.
Understanding how Indian culture shapes and impacts doing business in India is key if you wish to build successful relationships with Indian customers, counterparts or supply chain. Discover top tips and advice on how to navigate the social and cultural challenges of this Asian powerhouse.